About Us
Direct Imports has been in operation since 1990, operating in the Australian and New Zealand retail marketplaces. Our main goal is to find distributors for our products, as well as consulting and guiding companies towards joined ventures and working environments.

We are a member of the Australian- Israel chamber of commerce, with preferred status to assist in promoting trade opportunities between Israel and the Australian/New Zealand region. Awarded the certificate of trading achievement for promoting 3-5 million US dollars trade in a single calendar year. Direct Imports has achieved this honour for eight consecutive years.

Direct Imports is the Australian and New Zealand office for several leading Israeli manufacturers of plastic packaged-consumer products including, Yafit, Technoplast, Lotemplast, Lipski and K&D Design. Our expertise covers the DIY, Outdoors and camping, Housewares, Gardening and children’s markets. Our other division Dead Sea Essentials has recently taken on the marketing and distribution of Dead Sea Health & Beauty skin care, for distribution through party plan.

Our services are custom designed to provide maximum assistance to the retail buyer and merchandiser in the areas of product selection, supplier negotiation, freight logistics and other trade-related services, which simplify the retail merchandising and buying processes.